Product Management Year in Review
  • 2017
  • 2016
  • 2015
Product Management Year in Review
  • 2017/
  • 2016/
  • 2015/
Top 40 Influencers Cover 2017 (2).png
Product Management Year in Review

2017

Product Management Year in Review
  • 2017/
  • 2016/
  • 2015/

Product management has blossomed into one of the hottest roles in business. There are more conferences, resources, and tools than ever to support the discipline's emergence. In 2017, many influencers helped to move the industry forward.

Below, we focus on 40 thought leaders along with their top contributions from (roughly) the past year. This list is in no particular order.
 

Featured
Julie Zhuo // Facebook
Julie Zhuo // Facebook

Julie is the VP of Product Design at Facebook where she manages the design team responsible for the core Facebook experience. She was featured in Design Disruptors and is a frequent writer on the topics of design and product.

  • What to expect from PMs

  • Receiving Feedback

  • How do you set metrics?

 

Twitter | Linkedin | Medium

Brandon Chu // Shopify
Brandon Chu // Shopify

Brandon is the Director of Product at Shopify, where he is focused on Shopify's App platform, App store, and scaling the product organization as the company grows.

  • Ruthless Prioritization
  • Deadlines
  • Making Good Decisions as a Product Manager

 

Twitter | Linkedin | Medium

David Cancel // Drift
David Cancel // Drift

David is the CEO of Drift and was previously the Chief Product Officer at Hubspot. He is also the co-host of the Seeking Wisdom podcast, in addition to being an active investor/advisor in various startups and firms.

  • My Simple Framework for Making Customer Feedback Actionable
  • Building a Customer-Driven Product Team is Product Management
  • Are You A Momentum-Maker or a Perfectionist?

 

Twitter | Linkedin | Medium

Eric Ries // Long-Term Stock Exchange
Eric Ries // Long-Term Stock Exchange

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup. He is the creator of the Lean Startup methodology, which is practiced by individuals and companies around the world. This methodology was the inspiration behind his founding of the LTSE and his books The Leader's Guide and The Startup Way.

  • Continuous Transformation is Product Management

  • The Prototype Mindset

  • Eric Ries on 4 Common Misconceptions About Lean Startup

 

Twitter | Linkedin | Blog

Mike Belsito // Product Collective
Mike Belsito // Product Collective

Mike is the Co-Founder of Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM. 

  • Attending Events is Product Management

  • What Product VP’s at High Growth Startups Have in Common

  • The First 30 Days: What Every Product Manager Should Do

 

Twitter | Linkedin | Medium

Kevin Lee // PMHQ
Kevin Lee // PMHQ

Kevin is the founder of Product Manager HQ, one of the first and largest Slack communities for product people. He also curates a weekly newsletter with more than 18,000 subscribers. Kevin also serves as the Principal at Pear VC.

  • Do Product Managers Need a Technical Background?

  • Venture Capital is Product Management

  • Interviews with Product Leaders

 

Twitter | Linkedin | Book 

Chris Butler // Philosophie NYC
Chris Butler // Philosophie NYC

Chris is the Director of Product Strategy at Philosophie where he helps organizations like Google and PwC with product strategy and management. He’s previously held roles at Waze, Microsoft, and Kayak.

  • Real competitive analysis is about learning to love your competitor

  • Product people KPIs aren’t about the product

  • Robots need love too — Empathy Mapping for AI

 

Twitter | LinkedIn | Medium

Jackie Bavaro // Asana
Jackie Bavaro // Asana

Jackie is the Head of Product Management at Asana. She is also the Co-Author of “Cracking the PM Interview.” 

  • How we build our Product Roadmap at Asana

  • Everything I need to know I learned from Product Management

  • Cracking the PM Interview: How to Land a Product Manager Job in Technology

 

Twitter | LinkedIn | Medium

Martin Eriksson // Mind the Product
Martin Eriksson // Mind the Product

Martin is the Co-Founder of the world’s largest product management community, Mind the Product. He has over 20 years experience building leading online products in both corporate and start-up environments across the US, UK, and Sweden. He also recently co-authored the book, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams.

  • Product Managers — You are Not the CEO

  • Why Product Management is More Important Than Ever

  • What we Learned at Mind the Product London 2017

 

LinkedIn | Medium | Website | Book

Melissa Perri // Produx Labs
Melissa Perri // Produx Labs

Melissa consults on product strategy, UX design, and process through her agency, ProdUX Labs. She is also a frequent speaker at conferences focused on product management and design. She also started Product Institute, a 10-week online school in Product Management open to both public and private clients.

  • The Build Trap is Product Management

  • What Everyone Gets Wrong About Stakeholders

  • Product Manager vs Product Owner

 

Twitter | LinkedIn | Medium

Holly Hester-Reilly // H2R Product Science
Holly Hester-Reilly // H2R Product Science

Holly is the Founder of H2R Product Science, where she is a product management trainer and consultant for companies looking to scale their companies. Before that, she was a Group Product Owner at Shutterstock.

  • How to Use Product Discovery Skills to Build Alignment, At Work or At Home

  • Product leaders, educate your stakeholders by adding this one thing to your sprints

  • High-Impact Experimentation is Product Management

 

Twitter | LinkedIn | Website

Brent Tworetzky // XO Group
Brent Tworetzky // XO Group

Brent is the Executive Vice President of Product at XO Group where he leads XO’s 50 person product team. He is also the organizer of the NY Product Conference as well as an active advisor and mentor to various startups. 

  • Product Manager Skills By Seniority Level — A Deep Breakdown

  • Interviewing Product Managers

  • Negotiation Skills for Product Managers: 5 Things You Need to Know

 

Twitter | LinkedIn

Jason Fried // Basecamp
Jason Fried // Basecamp

Jason is the Co-founder & CEO of Basecamp, a web-based project management tool. He is also the co-author of the book Rework, about new ways to conceptualize working and creating.
 

  • Working Smarter is Product Management
  • What is someone going to stop doing when they start using your product?
  • Show me a business problem and I’ll do my best to avoid it

 

Twitter | LinkedIn 

Ken Norton // Google Ventures
Ken Norton // Google Ventures

Ken is a partner at Google Ventures where he provides product and engineering support to various portfolio companies. He is also a group product manager for GV’s quantitative research and data science team. He is the author of the oft-referenced post: How to Hire a Product Manager.

  • Ants and Aliens: Why you need a thirty-year plan (yes, thirty)
  • Becoming a Great Product Leader
  • A Certain Ratio

 

Twitter | Linkedin | Blog | Medium

Featured
Brian Lawley // 280 Group
Brian Lawley // 280 Group

Brian Lawley is the CEO and Founder of the 280 Group, a Product Management and Product Marketing company that provides consulting, contractors, training, certification, books and templates. He is also the former President of the Silicon Valley Product Management Association.

  • Overcoming Challenges is Product Management
  • Product Management for Dummies

 

Twitter | LinkedIn | Website

Jeff Morris Jr. // Tinder
Jeff Morris Jr. // Tinder

Jeff Morris is the Director of Product Management (Revenue) at Tinder. In his role, he led the revenue team to the #1 top grossing app ranking in the App Store and manages one of the top grossing products in mobile history.

  • Revenue is Product Management
  • The Process vs. The Product
  • Product Managers: What Is Your Unfair Advantage?

 

Twitter | LinkedIn | Medium

Michel Feaster // usermind
Michel Feaster // usermind

Michel is the Co-Founder and CEO of usermind, responsible for company vision, strategic direction, planning and execution. Michel’s enterprise software career spans almost 20 years with roles in sales, products, strategic marketing and general management.

  • Conquering a Category is Product Management
  • Michel Feaster of Usermind on How to Unlock Employee Potential
  • Creating an Enterprise Software Category — and Owning It

 

Twitter | LinkedIn | Medium

Tristan Kromer // Kromatic
Tristan Kromer // Kromatic

Tristan is a Lean Startup Coach & Advisor at Kromatic where he helps startups and intrapreneurs improve their product and business models. He has worked with teams all over the world and regularly shares his advice based on his experiences on his blog.

  • User Experience is Not a Feature
  • The Risk of Building the Wrong Stuff
  • Three Lean Startup Principles to Live By

 

Twitter | Linkedin | Blog

John Cutler // Zendesk
John Cutler // Zendesk

John is a Senior Product Manager at Zendesk where he focuses on search platform and relevance in addition to wearing multiple hats. He also frequently writes about the discipline of product management on HackerNoon. 

  • Experiment Together. Improve Together. Win Together
  • Let Teams Figure It Out
  • Faster. Faster. Faster.

 

Twitter | LinkedIn | Medium

Jeff Feng // Airbnb
Jeff Feng // Airbnb

Jeff is the Product Lead at Airbnb where he focuses on leading data visualization, experimentation, and machine learning infrastructure.

  • Democratizing Data is Product Management
  • How Airbnb Democratizes Data Science With Data University
  • Superset: Scaling Data Access and Visual Insights at Airbnb

 

LinkedIn | Medium

Jeremy Horn // tafifi
Jeremy Horn // tafifi

Jeremy, aka The Product Guy, is the Founder of tafifi. He is also the founder of The Product Mentor program and The Product Group Meetup in New York and London.

  • The Product Group Meetup New York

  • The Product Group Meetup London

  • Training is Product Management

 

Twitter | LinkedIn | Website

Vivek Bedi // LearnVest
Vivek Bedi // LearnVest

Vivek is the Head of Product at LearnVest and Head of Consumer Experience Products at Northwestern Mutual.

  • Emotional Intelligence for Product Managers

  • The Art of Building Relationships - Podcast

  • Why Consultants make great Product Managers!

 

Twitter | LinkedIn | Website

Buster Benson // Slack
Buster Benson // Slack

Buster is the Platform Product Lead at Slack and has previously held product and software roles at Twitter and Amazon.

  • Cognitive bias cheat sheet, simplified

  • Why is it so hard to convince other people that they’re wrong?

  • A rational person’s 1-minute guide to why rational thinking often fails to persuade people
     

 

Twitter | LinkedIn | Website

Jason Lemkin // SaaStr Fund
Jason Lemkin // SaaStr Fund

Jason is the Founder of SaaStr. He is a recognized community builder for SaaS founders and executives.

  • What Makes for a Truly Great SaaS Company?

  • When Should You Add a Second Product Line?

  • What Are Signs Your Company is About To Be Acquired?

 

Twitter | LinkedIn | Website

Aarron Walter // InVision
Aarron Walter // InVision

Aarron is the VP of Design Education at InVision where he advocates for design best practices to guide the future of software. Previously, he was the VP of R&D at MailChimp.

  • Do you want to design better?

  • Building a UX Team

  • Hire People, Not Skills

 

LinkedIn | Medium

Paul Jackson // Castle
Paul Jackson // Castle

Paul is a Managing Director at Castle and frequently writes about the discipline of product management on Medium and in his newsletter, Pivot Product Hits.

  • Why Product Engagement is the most powerful salesperson in SaaS

  • What every Product Developer needs to know about new Product Adoption

  • On Product Value (and your Business Model)

 

Twitter | Medium | Website

Richard Banfield // Fresh Tilled Soil
Richard Banfield // Fresh Tilled Soil

Richard is the CEO of Fresh Tilled Soil, a leading user interface design firm. He is also an active advisor and mentor to startups.

  • A Radical, And Simple, Approach To Product Prioritization

  • Product Management Advice for Startup Leaders I Wish Someone Had Told Me/

  • “Design Thinking is BS”, is BS

 

Twitter | LinkedIn | Medium

Noah Weiss // Slack
Noah Weiss // Slack

Noah Weiss is the Head of Slack's Search, Learning, & Intelligence group and its NYC office. Previously, Noah was the SVP of Product Management and Analytics at Foursquare.

  • Manage your time like Google invests its resources: 70/20/10

  • Slack's AI boss explains its secret weapons in the coming chat wars with Microsoft, Facebook, and Google

  • Inside Slack’s Search, Learning and Intelligence team

 

Twitter | LinkedIn | Medium

Tommi Forsström // Shutterstock
Tommi Forsström // Shutterstock

Tommi is the VP of Product for Music, Video, and API at Shutterstock. He has also previously owned/operated a record label.

  • Building Human Machines is Product Management

  • The Baller Way to Forecast Delivery Dates

  • Why the Ghostbusters are the Perfect Agile Team

 

Twitter | LinkedIn | Medium

John Vars // Varo Money
John Vars // Varo Money

John is the Chief Product Officer at Varo Money where he builds mobile banking products. He has held various product roles in the past and often writes about product management on Medium.

  • Yin and Yang is Product Management

  • The Manifesto of Ruthless Prioritization

  • Please Don’t Ask, “Are the Engineers Working Hard Enough?”

 

Twitter | LinkedIn | Medium

Steve Blank // Author
Steve Blank // Author

Steve currently teaches entrepreneurship at U.C. Berkeley- Haas Business School, Columbia University, and Stanford University. Over the last 40 years, Steve has been part of, or co-founded eight Silicon Valley startups.

  • Removing the Roadblocks to Corporate Innovation – When Theory Meets Practice

  • What Your Innovation Process Should Look Like

  • Why Some Startups Win

 

Twitter | LinkedIn | Website

Bob Dorf // Author
Bob Dorf // Author

Bob is the Author of The Startup Owner’s Manual. He travels the world training corporate and startup innovators alike.

  • No Bullsh*t Lean is Product Management

  • What’s left to test once your product is in the market?

  • Can product managers be too busy to talk to their customers?

 

Twitter | LinkedIn | Website

Des Traynor // Intercom
Des Traynor // Intercom

Des is the Co-Founder and Chief Strategy Officer of Intercom. He writes about product management, UX, and strategy. 

  • Harvesting the low hanging fruit of user onboarding

  • Your product is already obsolete

  • Reduce churn by re-engaging your customers

 

Twitter | LinkedIn | Website

Thor Ernstsson // Alpha
Thor Ernstsson // Alpha

Thor is the CEO of Alpha, the platform management teams use to generate insights about users, products, and markets.

  • Cutting Through Red Tape is Product Management

  • Product Hero Podcast

  • From Farmville To Pharma: How Alpha’s Thor Ernstsson Studies Small User Tests for Better Results

 

Twitter | LinkedIn

Jeff Gothelf // Gothelf.co
Jeff Gothelf // Gothelf.co

Jeff is the Author of Lean UX and Sense and Respond. He is a frequent conference speaker on the topic of applying lean methodologies within enterprise.

  • Continuous Innovation is Product Management

  • Agile vs Lean vs Design Thinking

  • Execs care about revenue. How do we get them to care about outcomes?

 

Twitter | LinkedIn | Website | Book

Brian Donohue // Intercom
Brian Donohue // Intercom

Brian is the Group Product Manager at Intercom and was previously Director of UX & Design at Houghton Mifflin Harcourt.

  • 6 weeks: why it’s the Goldilocks of product timeframes

  • Why messiness is a good thing for product teams

  • Chaos is Product Management

 

Twitter | LinkedIn

Roman Pichler // Pichler Consulting
Roman Pichler // Pichler Consulting

Roman is a leading product management expert specialized in lean and agile practices. Roman is the author of "Strategize: Product Strategy and Product Roadmap Practices for the Digital Age" and "Agile Product Management with Scrum".

  • 5 Tips for Building Empathy with Users

  • Boost Your Product Leadership Power

  • The T-Shaped Product Manager

 

Twitter | LinkedIn | Website

Josh Elman // Greylock
Josh Elman // Greylock

Josh is a longtime product manager and a partner at Greylock Ventures where he invests in new consumer products and services. Greylock has invested in companies like AirBnB, Facebook, and LinkedIn.

  • The Only Metric That Matters — Now With Fancy Slides!

  • Thinking About Home IT Budgets

  • Intuitive Design vs. Shareable Design

 

Twitter | Linkedin

Bob Caporale // Sequent Learning Networks
Bob Caporale // Sequent Learning Networks

Bob is the President of Sequent Learning Networks and the Author of Creative Strategy Generation. He previously led Thomas & Betts’ Global Product Management and Technology teams, where he had oversight for over 50 brands and over 100 product lines.

  • Creative Strategy Generation is Product Management

  • Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

 

Twitter | LinkedIn | Website

Marty Cagan // Silicon Valley Product Group
Marty Cagan // Silicon Valley Product Group

Marty is a Partner at Silicon Valley Product Group where, he helps companies develop better product strategy, product design, user experience, and more. He also formerly held executive product positions at eBay, AOL, and HP.

  • Customer Inspired; Technology Enabled

  • My Favorite PM Interview Question

  • Process vs. Model

 

Twitter | Linkedin

Tami Reiss // Justworks
Tami Reiss // Justworks

Tami is a product leader with over 10 years of experience in tech. She is currently Product Lead at Justworks and was previously a product consultant.  

  • Consulting is Product Management

  • Assumption / Validation Flowchart

  • Always be getting Feedback

 

Twitter | LinkedIn | Website

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